Good news everyone! After thinking long and hard on how to approach my site redesign - I realized that it is hard to design a cohesive portfolio around both my illustrations and design. Sometimes I feel like I have a split personality when it comes to my work. In my design I am always trying to solve a problem, designing to meet a strategy and someone elses needs. In my art work, its all for me. Personal, random, messy etc. That being said, I felt it was time to break off my artwork from my design portfolio. For the time being, as I work on redesigning my website - parts of this site will be off, including the design portfolio. Head on over to shalimART.net and check out my artwork!
It has been a while since I did a design related post on my blog, and today I've done 4. This is due to the fact that I finish my work of these websites months before they actually go live and I can openly share them without being attacked by the NDA-Police. Bookworm.com has a very special place in my heart, there was a vision that I started with and was able to follow through to the end. I wanted to create a nostalgic atmosphere that made you want to click, explore and discover. A place where a mom or dad could shop together with their kids and not be bored to tears. Most of all, a destination that brought a smile to your face and your kid's face.
Today we had two sites launching at once, which is a first in Quidsi history. The last month has been an epic race to the finish, which is kind of funny considering, I finished the design for this particular site back in March. This project was fun and challenging, we set out making a sporting goods site for both kids and adults. I had a few designs that delivered on this feelings (See after the jump). At the last minute the adult aspect was erased from the equation. So I had to shift gears and go younger and more playful. Alot of sporting goods site look very collegiate, masculine and plain ol' ugly, here I wanted to hit a more playful note, something that appealed to mothers of youngins and the youngins themselves. We went with a lifestyle image angle to bring out the emotional and celebratory aspect of having a child who's an athlete and these hand-drawn doodles to bring out the playful note.